13/05/2011

LAST MINUTE PREPERATIONS


Thanks to BA throwing my case around a little bit more than I expected, I'm having to do a last minute spray touch up in the hotel room. Thanks to jessy for setting up the spray booth.

12/05/2011

New York, New York

well, it's been an eventful few days, but I have to say some of my most relaxing of this month. Everything has just slotted into place quite nicely! I arrived in New York on Tuesday afternoon, wasn't jet lagged felt good had a nice stroll round. The city if everything I thought it would be....BUSY!
Decent view of the Empire state building from my hotel room:
Got to the Javits centre yesterday to set up the stand around 9.30 only to find my pallet had not been delivered despite an email to say it's waiting on my stand. So as you can imagine I was slightly nervous. Anyway after a few phone calls back to the UK I was re-assured it was on it's way. Waited for a good hour but nothing came and I was getting a bit stressed out with it all.
There is only so much thumb twiddling you can do when your in NYC. (Think I'm actually weeding some vinyl in the image below).
Went for a burrito and a quick sight see. Once we returned, as promised the Pallet was there. A couple of hours later and I was up:
Back in the Hotel room now trying to get some good shipping prices and burning press packs. I'll be finishing off the stand later and will hopefully get some nicer images up!

11/05/2011

embrace in situ!



Just burning my new Press packs for ICFF and are adding some very nice situ shots of embrace taken by the amazing photographer Alistair Nicholls. You can enjoy more of his work here: http://www.alistairnicholls.com/

I have a few more shots that I will post when I'm not right in the middle of the worlds most exciting city!

09/05/2011

GRAND DESIGNS LIVE 2011

Well, well...what a show. I have just returned back up north after 10 days in London at the Grand Designs show and all I have to say is.....I'm knackered. With less than 24 hours before I depart for New York I will keep this post as short as possible. Sorry in advance for the grammer...i'm rushing!
So, just incase your not aware. I shared my stand at Grand Designs with snowhome. I showed embrace and snowhome had the word map. A nice collaboration between Angus @ snowhome and Alison Hardcastle, Click here to view
This was my first time at Grand Designs so I didn't really know what to expect. The biggest difference with this show to the others I have done is that this is a Retail show rather than a trade show. So I was expecting to be selling direct to customers, market stall style! Man......what a rollercoaster. I don't think I'm cut out for market stalls, too stressful.
To sum up the show: the first few days there were no embrace sales (Maps were moving slowly) and then mid-way through the show I found myself up on stage with Kevin McCloud being presented with the Grand Designs 'Highly Commended' Award for Product of the Year 2011. (a pic of me on stage will follow at some point). After this Embraces started to sell like Hot Cakes. Good show in the end.
9 days was a long long slog, but ont he bright side it gave me enough time to chat to some of the other exhibtors and I met some great designers you should check out: JamesUK, Tandem, and AssemblyRoom  
Sorry the pictures aren't too good, i was hoping for much better but the poor lighting made it difficult!
Right I have 23 embraces to pack up now for collection in the morning, a coat stand prototype to finish off and my bags to pack for New York, I'm sensing an all nighter on it's way :( at least I can sleep on the Plane. 

05/05/2011

Highly Commended



Embrace = Highly commended for the Grand Designs Product Design Awards 2011.......NICE!

- Posted from my iPhone

02/05/2011

Grand Designs LOVES


Nice little present from the organisers of grand design last night! It was nice to chat with organisers of the show and hear that Grand Designs LOVES embrace! :)
(Appologies for the GASH photo's. I'll get some nice ones on the SLR asap).


So......If your in the London area and would like to pick up a bargain on an embrace, then get your self to Grand Designs. For this week only I'm offering a SHOW PRICE for all orders and sales made at the show....upto £100 off! This was never intention, but I have been here 2 days now and not sold 1 table. I've soon found out that the visitors to this show will not part with their cash unless your offering a show price. So it's day 3 and within 20mins I had sold 2 tables.


This offer willl not extend past the show, and just so you know, I'm accepting all major credit cards :).