Today I've been preparing and testing my branding tool for embrace. My first (delayed) batch is due to arrive this week, and before each unit is packed up and dispatched I will be personally checking each product and stamping it, this means that no product is going out without my seal of approval. The stamping is extremely subtle, but Nice!
Stamped using my business card debossing tool, and a vice, beats a £200 branding iron.
(above - birch embrace)
MD - Oct/09 (Germany)
Homes & Garden - Oct/09
FX - Sept/09
Designer - Nov/09
Deco - Nov/09 (Greece)
Cubes - Nov/09 (Singapore)
100% Insiders Guide - Sept/09
Last week I set up a scene to take some images of embrace, and just as I got it set up managed to knock the slr from the tripod and broke the lens. So while my new lens is on order I thought I'd give you a little taster.
As promised....A video of the homemade jig for bending the wallstore prototypes in action.
Oh and a bit of advise, don't buy tesco value drills, they are tosh!
it's been a long time in the making and there's been many different jigs some that have only lasted for one pressing but some that were just pure work horses. And today was the sad day that the powers that be made me throw them away :( as seen as though embrace is being professionally manufactured now I don't think we will be needing these, but I didn't want all that hard work to go un-noted.
Hey guys, I know it's been a while since the last post but don't worry! I'm not standing still (hense me moving in the picture above :). It's just been hectic since the show, and I've had to have my business head on for a few weeks while I secure the finance and get embrace into professional production. The interest has been worldwide, so for all of you not in the UK I hope to have it stocked in retailers near you soon.
Thank you to those guys who have already placed orders, and I just want to let you all know that embrace is in good hands now and is being manufactured in the UK to highest standards. I'm hoping to recieve the first batch mid november, and I will be shipping them out immediately after that.
I also want to thank all the everyone who has taken the time to blog me and especially the big guys NotCot and Swiss-miss who are directing 100's of hits to my website every week! I'll try and include every blog i've seen but sorry if your's is not included I just havn't seen it.
I also want to thank all the guys who have featured me in the press I will be updating my site with a PRESS page as soon as I have done all the scanning to show you guys all the glossy print i've been in.
Thanks to guys over at notcot for blogging a great image of embrace sitting proudly on their box's at 100% futures. And for their nice comments!
wow, what a week! I'm slowly coming back to reality and getting over my london jet lag! The show went great and now there is lots of follow up work to get on with, one of them being ordering the first batch of 100 embrace's. So keep your self posted. I have also planned the long awaited photoshoot coming up in the next few weeks and then there will be a big update to the website, cleaning it up a bit and getting a nicer more consistent design.
The interest at 100% for the wallstore (pantone) was absolutely crazy, it was just killing me telling people I couldn't sell it when so many people were trying to buy it. so hopefully by next month I will have a distributor on board and I will be able to get back to all those nagging for one.
things will be moving very fast for me now in the lead up to christmas so keep checking back to keep yourself up to date.
The first embrace being CNC cut. A massive thanks to Karl at stage one for making this happen. We still have part 2 of embraces to cut on monday morning, and were setting off to London monday afternoon. tight!
Embrace's first outlet. A nice window display showing a nice Oak and corian set. Also if you near by check out the new headhangers and bags for life, the first products to be realised through the snowhome & johngreen. collaboration. (more detail to come on these once I've got 100% is underway)
To buy an embrace online please go to: www.snow-home.co.uk (snowhome is a UK based design store and can ship worldwide)
Working to the deadline, here's some headhook components being cut, due to be screen printed tomorrow and in snowhome on saturday ready for the launch. I need to be pressing embraces right now so bye!
The wallstores have arrived for 100%, not in the best condition though, so it looks i'm going to have to do some masking off and re-spraying. Adding things to the to-do list was not exactly what I had in mind!
I was up at 5am this morning on the road trip to the capital, to collect the veneers for my first batch of embraces, As of next week i'm on an extremely tight shedule to get one embrace pressed a day! lets hope it all works out........only 1 week to the preview of embrace at "snowhome is 8" and only 2 weeks to 100%.
Thanks for sharing the driving Dad, and those eclairs were awsome.
Now things are getting serious. I've been working through the night to put this beast together. Now that embrace has been developed and I know the dimensions are right, I've gone for it and made a solid Jig. After hours and hours of hammering late night in the residency I'm about to press the first embrace today..on a bank holiday monday, cheers!
Yesterday I bent up all the wallstores by hand and dropped them off at the powder coaters in preparation for 100%. I'm going to upload a video of that homemade jig in action soon/when i have the time. You will be amazed!.
And that's not all "snowhome is eight" will also see the launch of some new products, exclusive to snowhome, designed in collaboration with my good self.
So make sure you get yourself down to the birthday party for drinks, birthday cakes and some exciting new designs!
Place: Snowhome, York (in store)
Date: Saturday 12th September 2009
Time: 10 - 5.30
Flyer pictured above: Designed by John Green, Printed 100% recycled Kraft Board. Nice!
The snowhome bags for life arrived today. The bags have been neatly hand screen printed for us by alison hardcastle. Now we have small little competition to see which design sells best. My design is the "proper bag" and the one with a load of design silhouette's scattered about. Each bag has been printed as a limited edition of 25.
To get your limited edition John Green bag, go to: www.snow-home.co.uk
I'm back........feeling a little burnt but it's been a great week, recharging the batteries and hitting the surf everyday. Now there is only six long weeks to crack on for 100%, I can just tell there is going to be some sleepless nights!
100% design registration is now open to the public www.100percentdesign.co.uk. This means the show is fast approaching, and instead of stressing I'm about to dig out the longboard, and take a nice week out in the surf, I'm going to let my brain breath and plan out the next month and a half. It's going to be busy! The to-do list is already looking big.
I was set the brief to design an exclusive snowhome bag for life. My design will only be printed once in an exclusive hand screen printed run. The bags will soon be available to purchase from snowhome for somewhere under £5. So get yourself down there to bag your self a John Green exclusive.